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Market Engineering: Information in Institutions

Content In accordance with Hal Varian’s economists “shifting from science to engineering” or Alvin Roth’s paper titled “The Economist as an Engineer” (both in 2002) Market Engineering is concerned as “a structured, systematic and theoretically founded procedure of analyzing, designing, introducing and also quality assuring and advancing electronic market platforms as well as their legal framework - regarding their microstructure, IS infrastructure, and business structure simultaneously.” Students learn to comprehend, to enhance, and to evaluate the design potentials of electronic market platforms in their entirety. They learn to organise their integration into traditional business processes as well as into innovative dynamic (supply) networks and to develop and implement solutions to interdisciplinary problems. Consequently, participants do not only qualify as a „market designer“, but furthermore, working in teams on current literature and on real world cases, they will gain theoretical and practical experience. Successful participation in the tutorials will enhance the grade. Tutorial In this year’s Market Engineering tutorial, you may engineer your own market following the guidelines given in this case study. Based on your performance in this tutorial, you will get a bonus of up to 6 points for the final Market Engineering exam. Please work in groups of maximum six people. Submissions from groups of more than six will not be considered. After to this kick-off meeting, there are only two mandatory dates: the milestone presentation where you should ask questions and present your first steps (up to step 2.2) within a 10 minute presentation as well as the final presentation. In the 20 minute final presentation, all groups summarize their entire work on this case study. Every group member has to actively participate (i.e. present) in the final presentation. Subsequently there will be a 10 minute discussion period. Your grade in this tutorial will be equally based on your performance in the final presentation and on a written composition, which describes your results. This written composition must not exceed 5 pages 1 but has to sum up and explain all relevant aspects of your work. The written composition has to be handed in (via your group’s folder on ILIAS) 7 days prior to the final presentation (12.07.2016). Furthermore, both slide decks have to be uploaded to the group folders one day prior to the presentation. Please use the steps outlined in the case as an orientation. You should provide a deeper insight into your solution, where necessary. Literature • Roth, A., The Economist as Engineer: Game Theory, Experimental Economics and Computation as Tools for Design Economics. Econometrica 70(4): 1341-1378, 2002. • Weinhardt, C. ,Holtmann, C., Neumann, D., Market Engineering. Wirtschaftsinformatik, 2003. • Wolfstetter, E., Topics in Microeconomics - Industrial Organization, Auctions, and Incentives. Cambridge, Cambridge University Press, 1999.

Veranstaltungsdaten

Dozent(en)
Prof. Dr. Christof Weinhardt, Dr. Margeret Hall
Ort
Building 11.40, Room 221
Termin
Tuesday, 15:45 - 17:15
Zyklus
wöchtl.

Zusammenfassung

Content

In accordance with Hal Varian’s economists “shifting from science to engineering” or Alvin Roth’s paper titled “The Economist as an Engineer” (both in 2002) Market Engineering is concerned as “a structured, systematic and theoretically founded procedure of analyzing, designing, introducing and also quality assuring and advancing electronic market platforms as well as their legal framework - regarding their microstructure, IS infrastructure, and business structure simultaneously.” Students learn to comprehend, to enhance, and to evaluate the design potentials of electronic market platforms in their entirety. They learn to organise their integration into traditional business processes as well as into innovative dynamic (supply) networks and to develop and implement solutions to interdisciplinary problems. Consequently, participants do not only qualify as a „market designer“, but furthermore, working in teams on current literature and on real world cases, they will gain theoretical and practical experience. Successful participation in the tutorials will enhance the grade.


Tutorial

In this year’s Market Engineering tutorial, you may engineer your own market following the guidelines given in this case study. Based on your performance in this tutorial, you will get a bonus of up to 6 points for the final Market Engineering exam. Please work in groups of maximum six people. Submissions from groups of more than six will not be considered. After to this kick-off meeting, there are only two mandatory dates: the milestone presentation where you should ask questions and present your first steps (up to step 2.2) within a 10 minute presentation as well as the final presentation. In the 20 minute final presentation, all groups summarize their entire work on this case study. Every group member has to actively participate (i.e. present) in the final presentation. Subsequently there will be a 10 minute discussion period. Your grade in this tutorial will be equally based on your performance in the final presentation and on a written composition, which describes your results. This written composition must not exceed 5 pages 1 but has to sum up and explain all relevant aspects of your work. The written composition has to be handed in (via your group’s folder on ILIAS) 7 days prior to the final presentation (12.07.2016). Furthermore, both slide decks have to be uploaded to the group folders one day prior to the presentation.

Please use the steps outlined in the case as an orientation. You should provide a deeper insight into your solution, where necessary.

Literature

• Roth, A., The Economist as Engineer: Game Theory, Experimental Economics and Computation as Tools for Design Economics. Econometrica 70(4): 1341-1378, 2002.
• Weinhardt, C. ,Holtmann, C., Neumann, D., Market Engineering. Wirtschaftsinformatik, 2003.
• Wolfstetter, E., Topics in Microeconomics - Industrial Organization, Auctions, and Incentives. Cambridge, Cambridge University Press, 1999.

Allgemein

Sprache
Englisch

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Zugriff
Unbegrenzt – wenn online geschaltet
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Sie können diesem Kurs direkt beitreten.
Zeitraum für Beitritte
Unbegrenzt

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Objekt-ID
757918
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Erstellt am
18. Apr 2016, 15:51