2540460 – Platform & Market Engineering: Commerce, Media, and Digital Democracy

This lecture introduces an innovative learning format centered around dynamic, AI-assisted self-study, complemented by in-person discussion sessions to deepen content understanding. Instead of traditional lecture-based teaching (Frontalunterricht), we are piloting a type of flipped-classroom approach. The course is designed to be co-developed by students and lecturers—for example, through the creation of videos or podcasts using AI tools like NotebookLM in small groups. This not only reinforces your grasp of the material but also builds your AI literacy. The course will be graded with 80 points total. 60 of them can be earned in the exam at the end of the semester. The remaining 20 points can be earned in the exercise, where a podcast of a part of the lecture content has to be generated. For outstanding podcast submissions, you can receive up to 10 additional bonus points. You can take part in the exam without participating in the exercise. Then you will be missing the 20 points from the exercise.