Media Management (WS24/25)

Dear students,

I am very happy to welcome you to the lecture hall for the lecture "Media management" in the winter term 2023/2024.
Information about the lecture and tutorial will be uploaded to this Ilias course. Please note that this course will be blocked in the first term of the semester, meaning it will already be finished in December.
The first session will take place on October, 21st 2024, Building 10.11, R223.

In this course, we will discuss the specifics of media products and markets, understand what makes hedonic consumption particular, and learn about the marketing mix for media products.

This course consists of a lecture and an accompanying tutorial. Both take place in the first half of the semester only. This should enable you to combine the course with studies abroad or extended internships. Please note that participation in the tutorial is mandatory.

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1. Sep 2024, 08:00 - 1. Nov 2025, 21:10

Sie können diesem Kurs direkt beitreten.

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3244992